Public Relations & Communication, Bachelor of Arts

These are the requirements for the Bachelor's in Public Relations & Communication

With your Bachelor's in Communication & PR, you can work, for example, as a PR consultant, as a Social Media Manager, or as an editor.

You can be admitted to the dual study program at IU International University if you can present either a Abitur (general higher education entrance qualification), a specialized higher education entrance qualification, or a subject-specific higher education entrance qualification.

In addition, you can study Public Relations & Communication even without a high school diploma. For the dual study program without a high school diploma, you need a completed advanced vocational training, such as a State-certified Business Administrator, or have completed a master craftsman course. Alternatively, you have completed a vocational training and have worked full-time for at least 3 years after completing this training.

These are the study contents in the dual study program Communication & PR

This bachelor's program at IU includes approximately 32 modules that you will complete over 6 semesters of regular study time. Each module is worth 5-10 credits (ECTS) and ends with an examination such as an essay or an exam. In total, you will earn 180 credits from module to module and from semester to semester.

The typical course plan for full-time studies in Communication & PR looks like this:

• 1st Semester: Communication and Public Relations, Media Effects Research, Reflection 1: Marketing & Communication, Introduction to Media and Communication Studies, Introduction to Academic Writing for Business Management and Communication, Practical Project: Writing Workshop
• 2nd Semester: Corporate Publishing, Marketing, Reflection 2: Marketing & Communication, Intercultural and Ethical Competencies, Media Law, Practical Project: Corporate Social Responsibility
• 3rd Semester: Press Strategy and PR Controlling, Seminar: Communication and PR, Reflection 3: Marketing & Communication, Corporate Design, Storytelling, Practical Project: Public Speaking
• 4th Semester: Digital and Mobile Campaigns, Digital Skills, Reflection 4: Marketing & Communication, Social Media Marketing, Media Psychology, Practical Project: Press Strategy
• 5th Semester: Elective Module A1, Reflection 5: Marketing & Communication, Elective Module B1, Practical Project: Professional Writing
• 6th Semester: Elective Module C1, Reflection 6: Marketing & Communication, Project: Press Kit, Bachelor's Thesis

How to find your practical partner in a dual study program

Upon request, you can participate in a free application training with IU International University.

Having the right practical partner is crucial for a successful dual study program in Public Relations & Communication. With a network of over 15,000 practical partners nationwide, IU International University helps you in finding a suitable practical partner.

Here is how you can find your practical partner for the dual study program in Communication & PR with IU:

1. Apply online through the IU website. Along with your application, you will also submit your documents like a resume and your latest transcript.
2. Participate in an Online Info Session through the IU application portal. During the info session, the academic advisors will explain everything about the dual study program, admission, and finding a practical partner.
3. Opt for a free applicant training to prepare yourself for applications in potential companies.
4. The academic advisors will assist you in finding the right practical partner. The university will either connect you with a company from its extensive network or reach out to your desired company on your behalf.

Locations where the study program Public Relations & Communication is offered

With over 35 study locations throughout Germany, IU International University represents dual study programs in all disciplines across the country.

The dual study program in Communication & PR is currently offered by the university in more than 15 cities, including Berlin, Dortmund, Dresden, Düsseldorf, Leipzig, Hamburg, and Munich.

On-campus, you will attend your lectures and seminars. In the lounge area, you can interact with your fellow students. Depending on the city, you may also have access to the canteens, cafeterias, and libraries of other universities – for example, at the Berlin location.

Studying Public Relations & Communication on the IU Virtual Campus

At the Virtual Campus, you will learn digitally and flexibly in small study groups.

If there is no IU campus near you or if you prefer flexible and digital learning, you can also enroll at the so-called Virtual Campus of IU.

On the Virtual Campus, you will attend your Communication & PR classes, for example, through regular video conferences with your fellow students and professors.

Through IU's learning platform, myCampus, you will have access to study materials and the virtual library. You can work through your study materials digitally on a tablet, for example, using the LearnApp provided by IU.

For specialization, you can choose one of the modules: Marketing Communication or Corporate Communication.